This very compelling ambient campaign for the National Council Against Smoking was created by Lowe Bull, Johannesburg and won a 2007 Cannes Lion.
Guerrilla campaign tells smokers to take it outside
To increase awareness of second-hand smoke and to encourage smokers not to smoke indoors, Brussels ad agency LG&F created flyers that, when rolled up, looked like cigarettes.
The copy on the flyers, which strikes the kind of balance between scary information and restraint that smokers might actually respond to, read:
"By taking tour cigarette out the door, you'll save lives. Maybe not your own (although fresh air has never harmed anyone) but the life of your partner. Or your children's.
Every year, 2,000 people die of second-hand smoke in Belgium alone. Many of them have not yet reached adulthood. It's sad, but true, the majority of passive smoking victims are children. Pneumonia, cancer or other respiratory illnesses hit the weaker ones first. Think about it when you're in doubt of taking your smoke outside. The lungs of your loved ones deserve better."
Design against Smoking (NHS)
Guerilla advertising design against smoking in US
Guerilla advertising design on homelessness supporting
Incredibly effective advertising for blood donations. Definitely memorable.
The Soviet government produced quite a lot of propaganda posters in its day. Some of the more interesting, and still relevant, posters were against alcohol abuse. Yuri Matrosovich has put together a small “Museum of Anti-Alcohol Posters” featuring some great examples of anti-alcohol propaganda.
MIRA and the Refugee and Immigrant Safety and Empowerment Program of the Massachusetts Department of Public Health have launched a public awareness campaign about domestic violence, to inform immigrant communities across the Commonwealth.
Ads Fighting Violence
Those women aren’t sliencing themselves.
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